Sep 12, 2017
E.L.F. Cosmetics launches see-now-buy-now runway beauty bundles for fashion week
Sep 12, 2017
The beauty brand is celebrating New York Fashion Show with a series of makeup bundles inspired by the fashion house's latest collection, and instead of making beauty fans wait to get their hands on the products, the beauty pieces are now available in store and online.
E.L.F. X Christian Siriano comprises five different beauty bundles based on various looks from the ‘fantasy greenhouse' fashion show. The first, ‘The Fuchsia Lip', features a ‘Velvet Matte Lipstick in Fuchsia Fantasy' that the brand recommends teaming with its ‘Aqua Beauty Molten Eyeshadow in Liquid Gold', alongside various other products. Additional bundles include ‘The Fuchsia Eye', and ‘The Navy Blue Eye', each inspired by fashion pieces from the new collection, as illustrated by the storyboards displayed on the brand's Instagram account.
Each of the bundles include additional products such as mascaras or highlighters, and cost less than $30, in line with E.L.F.'s affordable price point strategy.
The collaboration is further proof of Christian Siriano's inclusive approach to style, following a show that featured a diverse cast of models of various skin tones and sizes. The designer also made a bold statement about gender dressing by sending male model Austin K down the runway in a slip dress.
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