E-commerce policy changes to have long-term implications, says Flipkart

By

Maverick Martins

Published
Dec 31, 2018

Walmart owned e-commerce major Flipkart has finally reacted to the new e-commerce rules and said that the changes could have long-term implications for the whole e-commerce sector.
 

Flipkart which thrives on deep discounts and cashbacks was reacting post the government tightened the norms for e-commerce players barring them from offering deep discounts, cashbacks, and exclusive deals among other things.
 
"Government policy changes will have long-term implications for the evolution of the promising sector and whole ecosystem. It is important that a broad market-driven framework through right consultative process be put in place in order to drive the industry forward," Flipkart said in a statement.

“The e-commerce industry has revolutionised the way consumers connect with sellers and local manufacturers, providing tremendous value to both parties and to the country. The e-commerce ecosystem created innovations in MSME manufacturing, supply chain, warehousing, packaging, and digital payments, and has created thousands of jobs already. The industry is set to be a major growth driver for the Indian economy and create millions of jobs in the future," Flipkart added.
 
After tweaking e-commerce rules, the Indian government is expected to launch the new e-commerce policy in the coming weeks and bring in a regulator in the sector which will monitor the industry and ensure a level playing field.