E-commerce platform Once Upon A Trunk rebrands as 'Taggd'

By

Isabelle Crossley

Published
Apr 27, 2022

Multi-brand e-commerce platform Once Upon A Trunk has rebranded as ‘Taggd’ to appeal to a Millennial customer base as it continues to expand into non-metro locations.  

With new brand identity ‘Taggd’, the marketplace aims to highlight its influencer-led commerce strategy. The business connects Indian fashion brands with customers through digital celebrities and new-age influencers and its new name reflects this, the business announced in a press release. 
 
“We at Taggd are tagging our customers with the best of fashion and style guides from digital celebrities,” said Taggd’s founder Shivaani Jain in a press release. “It’s a terminology that sits very popular amongst the millennials and we’ve created quite a collection on the platform that will truly satiate the fashion needs of our patrons.  So let’s all be Taggd together.”

The business terms its ‘influencer commerce’ model as ‘i-commerce’ and is focusing on working its young direct-to-customer brands and Instagram boutiques to expand their customer bases. Taggd plans to also help influencers to create the content to promote brands on its platform to reach the most people possible. 
 
The business is also in the process of expanding from metro locations to Tier 2 and 3 locations. The portal currently delivers to over 22,000 pin codes across India.  
 
Shivaani and Saanchi Jain launched Once Upon A Trunk, now Taggd, in 2015 in New Delhi as an e-commerce marketplace focused on affordable products. The brand describes itself as, “the fastest-growing indigenous home-grown and D2C delivery e-retailer,” and focuses on promoting Indian fashion and lifestyle brands.