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Published
Dec 29, 2017
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E-commerce firms refute allegations of selling counterfeit products

Published
Dec 29, 2017

As reports of e-commerce firms selling counterfeit products on their platform emerge in the media, leading etailers in India have strongly refuted the allegations stating that they follow a zero tolerance policy to counterfeit products.
 

Photo: Archive


The counterfeit product problem, which has been plaguing the e-commerce industry for a very long time now, resurfaced again when US-based footwear brand Skechers decided to take legal action against India’s leading e-commerce firm Flipkart for selling counterfeit Skechers products on its platform.
 
If that wasn’t enough, News18 publication recently released a report wherein it was alleged that almost 40 percent products listed on these sites are produced by fake manufacturers.

Top e-commerce firms like Flipkart and Amazon have now come out and issued statements denying all allegations and speculations of counterfeit products being sold on their platform.
 
A Flipkart spokesperson in a statement said, “Flipkart is an online marketplace, an intermediary, which helps sellers connect with customers across the country. As a responsible company, however, we have a robust system of checks and controls to detect and weed out fake products. Flipkart observes a zero-tolerance policy on incidents where sellers are found violating customer trust and quality guidelines. We conduct our business with the highest standards of integrity and are fully compliant with all rules of the land.”
 
Amazon India spokesperson echoed similar sentiments in a statement and said, “Amazon has zero tolerance for counterfeit. Amazon’s customers trust that when they make a purchase through Amazon.in – from one of its sellers – they will receive authentic products manufactured by the true manufacturer of those products. To preserve that trust, Amazon is investing heavily in protecting the integrity of the Amazon marketplace for consumers, sellers, and manufacturers.
 
“Amazon is also working closely with rights owners to strengthen protections for their brands on Amazon. We remove suspected counterfeit items as soon as we become aware of them, and we suspend or block bad actors suspected of engaging in illegal behaviour or infringing others’ intellectual property rights. We have taken independent legal action against bad actors, and will continue to do so.  And we work with law enforcement who present us with valid legal process,” the company stated.
 
The reports come at a time when all e-commerce firms are busy with end of season and festive sales. The counterfeit goods issue could possibly lead to many shoppers opting for returns policy which could lead to heavy losses for e-commerce firms.

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