E-commerce fashion firm ‘Hail Women’ launches in India

By

Maverick Martins

Published
Dec 11, 2018

Online fashion startup Hail Women has launched its operations in the country and will offer exclusive women’s clothing line online.

Hail Women collection has been designed and conceptualised by first generation entrepreneur Harshita Gupta and will stock semi-casual and formal dresses like tops, shirts, trousers, suits and more. The price of the collection starts from Rs 2,100 (approx $30) onwards.
 
Commenting on the launch of Hail Women, its founder Harshita Gupta said, “We want to break the monotony of professional wear by offering a new trend in this segment. Our clothing line targets each and every single woman, starting from a fresher to a company CEO, corporate, students, working professionals who prefer wearing formal but have limited choice."

“We want to cater to the growing market demand for such apparels. The brand’s target customers are conscious women who love to wear formal, smart, comfortable dresses,” she added.
 
Hail Women claims that it updates and refreshes its collection after every 21 days and is banking on fast deliveries to drive sales on its platform.