Dusk Attire enters sleepwear segment with launch of new collections
Homegrown loungewear brand Dusk Attire is betting big on the sleepwear market in India and forayed into the segment with the launch of its exclusive collections Summer Solstice, The Stripe Story, and Sleep to Street.
The brand will offer pyjama sets, Indian-inspired sleepwear, lounge sets, and accessories for both men and women.
Commenting on the launch of the brand, Karam Suri, co-founder of Dusk Attire in a statement said: “We want to change the way people look at sleepwear. Our vision is to create pieces that are not only comfortable but also stand out and are versatile enough to be worn anywhere from sleep to street.”
“With that, the brand aims to break the notions of conventional sleepwear. They make sure that they are providing a premium, quality-tested, and long-lasting garment, encompassing the true meaning of ‘slow fashion’,” he added.
The Delhi-based brand Dusk Attire was started in the year 2020 and projects itself as a premium loungewear brand targeted at the masses.
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