Duroflex names Alia Bhatt as its first-ever brand ambassador
Textiles and home furnishings major Duroflex has named Bollywood actor Alia Bhatt as their first-ever brand ambassador.
The brand will soon be launching a campaign featuring the actor across platforms over the next few weeks and expects Bhatt’s popularity to drive sales.
Commenting on the collaboration, Smita Murarka, chief marketing officer at Duroflex, in a statement said: “We wanted to collaborate with an authentic voice that resonates with the new age consumer. Alia Bhatt is the quintessential youth icon who has carved a niche by being fearlessly herself. She advocates sleep being a pivotal part of a healthy lifestyle. Through her, we want to reach out to the whole country on our shared commitment to sleep evangelism.”
Commenting on her association with Duroflex, Alia Bhatt added: “I am thrilled to be associated with a powerful brand like Duroflex to create awareness about the importance of sleep and help India make informed choices while investing in sleep essentials like mattresses."
Duroflex is a leading textiles manufacturer and sells through leading retail stores across the country and e-commerce platforms.
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