Dream 11, Puma India collaborate for athleisure collection
Global sportswear brand Puma has collaborated with fantasy sports platform Dream 11 to create an exclusive athleisure range under the label called, PumaxDream11.
The new range includes t-shirts, flip-flops, and caps. With this collection, Puma and Dream 11 are looking to strengthen their respective positions in the Indian market.
Commenting on the collection, Abhishek Ganguly, managing director of Puma India and South-East Asia, in a statement said: “This collaboration will not only enable us to tap into the business opportunity in the category but also deepen our engagement with consumers. Creating an exclusive PUMAxDream11 range will give Dream11’s 100 million users access to sport-inspired merchandise infused with Puma DNA.”
Harsh Jain, CEO Dream11 added: “This is a strategic collaboration with sportswear brand Puma to strengthen Dream 11’s offline brand affinity. We share a common vision to grow the culture of sports in India. We believe this new collection will resonate well with our 100 million fans and enable us to strengthen our offline engagement with them.”
The new collection will be available online on the Fancode Shop, Puma’s website, and across all Puma’s exclusive stores.
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