OVO pop-up store in L.A. this weekend
Hip-hop artist Drake announced the next OVO Brand pop-up via his OVO brand’s Twitter account. The store will open in the La Brea section of Los Angeles, marking this as the first pop-up from the brand to open in the United States.
Located at 112 ½ S. La Brea, it will be open from April 4th-30th. The first pop-up to open from the brand was in Drake’s home city of Toronto before the location was turned into the brand’s flagship store.
The OVO, which stands for "October’s Very Own", clothing line was created by Drake and received its name after Drake’s birth month. Products include men’s apparel and accessories and feature designs that say October or simply the letter ‘O’, the brand’s owl logo, the phrase ‘TOPSZN’, or the number 6, which references Toronto’s two area codes, 416 and 647.
Recently, OVO collaborated with Mitchell & Ness and the Toronto Raptors NBA team on a spring collection that will be available in the Air Canada Centre’s Real Sports store. Drake is currently the team ambassador for the Toronto Raptors.
No word has been given on if the collaboration will be sold at the pop up.
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