Doodlage to host sustainable pop-up in New Delhi
From Friday, Doodlage will set up shop at Pond Gallery for a three-day business to customer shopping event for sustainable fashion and lifestyle brands. The brand’s’ Goodness Pop-Up will feature Doodlage’s latest collection of 100 percent upcycled garments. With loose cuts and relaxed tailoring, Doodlage’s summer collection is androgynous and refined.
The event will feature an artist collaboration on its second day, July 13. The brand Say It With A Pin will hold a hand painting badge workshop with guests in the afternoon. On July 14, Fashion Clinic with The Up-cycling Artist will teach guests how to make their own slogan denim and repair their clothing to get more use out of it.
The interactive events are designed to enthuse shoppers about having a more sustainable approach to fashion. The event has also partnered with I Say Organic for food and Third Roast for beverages.
Doodlage was founded in 2012 by Kriti Tula, a graduate of the Pearl Academy of Fashion and London School of Fashion. Tula won the Gen Next award at Lakmé Fashion Week in 2015 and her brand has grown exponentially since. Doodlage is currently available at a number of multi-brand clothing stores across India’s metros such as Avoire in Kolkata and Sugar in Surat.
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