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Doodlage to feature in The Goodness Pop-Up, New Delhi

today Oct 7, 2019
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Sustainable fashion brand Doodlage will take part in The Goodness Pop-Up’s two upcoming editions from October 12 to 13 and from October 18 to 19 in New Delhi and showcase its latest collection “In All Her Moods”.

An outfit from Doodlage’s latest collection “In All Her Moods” - Doodlage- Facebook

Doodlage will bring its brand of sustainable women’s and menswear to the capital for two Goodness pop-ups this month. From October 12 to 13, the brand will showcase its latest collection at The Goodness Pop-Up’s Blue Tokai edition in Vasant Kunj. Other participating brands in the sustainable fashion focused shopping event will include Andamen menswear, Korra Jeans denim, and Objectry homeware among others. 

The Goodness Pop-Up will then hold an edition from October 18 to 19 at Doodlage’s own studio in Lado Sarai, New Delhi. The event’s “Studio Edition” will also feature Doodlage’s latest collection and aims to promote sustainable fashion in the capital. 

Doodlage’s recently released In All Her Moods collection features upcycled clothing, as well as sustainable textiles. Hand-embroidered flowers cover small defects in the repurposed textiles and give the collection and ethereal and natural feel. Deep reds, navy blues, and forest greens evoke the winter season and the clothing’s loose silhouettes add a relaxed touch. 

Doodlage was founded by Kriti Tula and Paras Arora. Designer Tula graduated with a Masters degree at London College of Fashion in Design Management and has become known for her use of upcycled textiles and promotion of sustainable fashion. The brand retails from its dedicated e-commerce store.