Doodlage launches recycled denim line to counter textile waste
Sustainable womenswear and menswear brand Doodlage has launched a recycled denim line as the brand adds to its upcycled product selection with the aim of reducing textile waste.
Doodlage’s new line of recycled denim features more tailored pencil skirts, relaxed-fit trousers, and patchwork style pieces made from different denim washes, the brand announced on its website. Red stitching details add a pop of colour to the indigo line designed in Doodlage’s signature contemporary, casual style.
The aim behind the new line is to keep denim waste from ending up in the landfill and polluting the planet, the brand announced on Facebook. Doodlage uses 0% chemicals in its manufacturing process. The brand also uses no new dye and no electricity as it is only using textiles which have been handwoven on a loom in the process.
Doodlage retails its new recycled denim line as well as its main line and other upcycled garments from its dedicated e-commerce store. The brand focuses on upcycling factory waste to create modern, wearable garments and also retails clothing made from upcycled cotton and other fabrics and lifestyle items. By joining smaller pieces of contrasting fabric together to create a patchwork effect, Doodlage reuses even small scraps of fabric and has developed its signature luxury craft-core style.
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