Doodlage collaborates with Corona to promote sustainability

By

Isabelle Crossley

Published
May 29, 2023

Fashion and lifestyle brand Doodlage has teamed up with beer brand Corona for the first time. Doodlage has created a line of bucket hats made from upcycled fabric waste for an ethical wage. 

“Chasing sunsets in our upcycled bucket hat made from dead stock fabric in collaboration with Corona in their efforts to divert fabric waste from landfill,” Doodlage announced on Facebook. “A range of accessories such as tote bags, scarves, bucket hats helped us save over 250kg of fabric, in turn generating over 500 hours of fair wage work.”
 
Corona Sunsets is a music festival by the AB InBev global brand. This year, the business announced the ‘Corona Sunsets Festival World Tour’ which will see the festival run ‘experiential’ festivals across the globe.  

Doodlage had collaborated with a number of businesses to develop sustainable product lines. Last year, the label joined forces with Studio Beej to launch a capsule line of handbags made from cork. Designed to be functional, ethical, and versatile, the bags launched on Doodlage’s e-commerce store. The brand has also upcycled bags with Allied Blenders & Distillers and launched a ceramics line with Srinia Ceramics.
 
Doodlage launched in April 2012 and retails from its e-commerce store and multi-brand boutiques in a number of Indian metros. The label was founded by Kriti Tula and Paras Arora.