×
115
Fashion Jobs
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Lead Product Management – ed&a, Icc, India
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Sap bi Lead Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
SAAHRA
Graphic Design Summer Internships
Internship · NEW DELHI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
BROADCAST THE COMPANY
Business Developement
Internship · MUMBAI
RELIANCE INDUSTRIES LTD
Sales Officer-Reliance Retail-tg
Permanent · Nirmal
GOKALDAS EXPORTS LTD
Safety Officer
Permanent · Madanapalle
GOKALDAS EXPORTS LTD
Assistant Manager - HR (Yeshwanthpur)
Permanent · Bengaluru
By
AFP
Published
Nov 4, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Domestic designers open Sao Paulo fashion week

By
AFP
Published
Nov 4, 2014

SAO PAULO, Brazil - Sao Paulo's fashion week opened Monday with three dozen domestic designers parading exotic tunics and a generous hint of silk, before Stella McCartney and Donatella Versace unveil one-off collections for Brazilian consumers.

Proceedings at the Candido Portinari exhibition park in Sao Paulo opened with a glittering selection of designs by home brand Animale, whose models took to the runway sporting patterns inspired by the famed Silk Road trade route.

Photo: Animale


Bell-bottomed trousers, roomy white blouses and woollen coats, as well as touches of velvet and lace all conjured the image of a footloose-but-feminine fashion-conscious woman.

"We live in an era which questions, reviews, indulges in large-scale overhauls," said Sao Paulo Fashion Week director Paulo Borges, noting that the event he helped to create is approaching its 20th anniversary, having debuted in 1995.

Prior to that, Borges reminisced: "Nobody spoke about fashion in Brazil. Nobody thought it could be what it is today -- internationally recognized and respected worldwide."

As the afternoon progressed, other marques each took a share of the spotlight, from Uma Raquel Davidowicz to Tufi Duek and Cavalera.

Others, including Pedro Lourenco, Joao Pimenta and Osklen -- already making a name for itself well beyond Brazil -- will join them through Friday in Latin America's biggest fashion show.


The face of Colcci, Gisele Bundchen is set to walk the runway this week | Photo: Facebook


The Brazilian fashion industry is home to 300,000 firms and Borges estimates 90 percent of production is destined for the domestic market.

Despite that home focus, leading lights from abroad will be making their presence felt in Sao Paulo this week, as McCartney and Versace launch collections designed to appeal to Brazilian tastes in a market of 202 million people.

McCartney will launch creations for the C&A chain, while Versace is teaming up with Brazilian department store Riachuelo.

Adding a dash of home glamour will be top model Gisele Bundchen, the face of Brazilian label Colcci.

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.