Dollar Industries names Yami Gautam as brand ambassador for ‘Dollar Missy’
The brand has launched a campaign featuring the actor across platforms and expects the popularity of Yami Gautam to help it make gain a wider market share across India.
Dollar Missy has launched a host of new products which will be endorsed by the actor. The brand plans to further diversify its product range in the coming months.
Commenting on the association with the actor, Vinod Kumar Gupta, managing director of Dollar Industries Ltd in a statement said, “We had introduced Dollar Missy, in 2014, since then it has become an evolving brand. We have been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Yami Gautam, we knew she would be the best fit for the brand.”
“We always believe in reinventing ourselves. Exactly the reason why we have gone beyond the repertoire of basic everyday necessities like camisoles, panties, and bras to expand our product horizon and include fashionable leggings, loungewear, and casuals to compliment the wardrobe of today’s woman. Armed with an enviable range of women’s wear, we felt it was time for us to focus on the stylish and colourful range of our legwear specially churidar, ankle lengths, kurti pants and capris that complement the finer tastes of new age women of India,” he added.
Kolkata-based knitwear manufacturer Dollar Industries Ltd is one of the leading players in the innerwear and athleisure segment with a strong presence across India.
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