Dollar Industries Limited unveils new brand identity
Kolkata-based knitwear manufacturer Dollar Industries Ltd has revamped its brand identity with the launch of a new logo and campaign ‘Wear the change’, as it looks to project itself as a youthful brand.
The company’s brand ambassador Akshay Kumar digitally launched its newly designed logo. Dollar Industries expects to create a brand recall value among its end consumers and stakeholder with this rebranding exercise.
Commenting on the launch, Akshay Kumar, in a statement said: “My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo and identity through this virtual activity. In every situation, I search for positivity and as the brand ambassador of Dollar, I urge everyone to stay safe during such difficult times, with a hope that we will be back soon."
Vinod Kumar Gupta, managing director, Dollar Industries Ltd, added: “Our brand identity focuses on ‘Wear The Change’, which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”
Dollar Industries Ltd expects flat growth for the financial year 2020, due to the coronavirus pandemic. The company has incurred losses of around Rs 100 crore ($13.2 million) in March 2020, due to poor sales and inventory pile up.
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