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Published
Oct 14, 2020
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Dollar Industries launches new campaign with actors Akshay Kumar, Chitrangada Singh

Published
Oct 14, 2020

Dollar Industries Ltd has unveiled a new campaign with actors Akshay Kumar and Chitrangada Singh to promote its brand Dollar Bigboss and Dollar Missy.
 

Dollar Industries launches new campaign with actors Akshay Kumar, Chitrangada Singh - Dollar Missy


The campaign reflects the brand’s alacrity to adapt to changing consumer trends and break existing stereotypes in fashion. It has been released on both electronic and online platforms.
 
Commenting on the new campaign, Vinod Kumar Gupta, managing director at Dollar Industries in a statement said: “With our decade long association with Akshay Kumar, our brand has witnessed a 3x growth. Coming to Dollar Missy, for women, armed with an enviable range of womenswear, we felt it was time for us to break old-standing beliefs as well.

“Our festive collection consists of 102 colors to choose from. The leggings cater to various occasions and are a perfect fit for the women across various leagues of life,” he added.
 
For the financial year 2019-20, the company had reported a net profit of Rs 59 crore ($8 million) with revenue of Rs 969 crore.
 
The Kolkata-based knitwear manufacturer Dollar Industries Ltd had also recently revamped its brand identity with the launch of a new logo and campaign, ‘Wear the change’, to project itself as a youthful brand.

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