Published
Apr 24, 2023
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Dollar Industries Ltd launches campaign to promote athleisurewear

Published
Apr 24, 2023

Dollar Industries Ltd has launched a campaign in partnership with the Rajasthan Royals team to promote its athleisurewear category.


Dollar Industries Ltd launches campaign to promote athleisurewear - Dollar Industries Ltd


The company has witnessed growth in the athleisurewear category recently and aims to further widen its presence across the country with this campaign.

The campaign targeted at the Gen-Z and millennials will feature cricketers Sanju Samson, Trent Boult, Shimron Hetmyer, Devdutt Padikkal & Riyan Parag.

Commenting on the campaign, Vinod Kumar Gupta, managing director at Dollar Industries Limited in a statement said, “With majority of business meetings taking place in front of a notebook at home - casual leggings, sweatpants and loungewear have quickly become inherent pieces of our personal and professional wardrobes.”

“This has naturally prompted us to launch an entire range of athleisurewear - which perfectly marries our young consumer’s desire for comfortable yet trendy and versatile clothing options which they can wear at multiple events and locations, from work to gym classes to lunch dates,” he added.

The campaign conceptualised by Lowe Lintas is currently live on the brand’s online platforms as well as other mediums.

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