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Fashion Jobs
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
OMREELS BIOSCOPE PVT LTD
Senior Executive Ecommerce
Permanent · MUMBAI
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, Batch & bi – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, HR/Finance & Payroll – Tech Ops
Permanent · Bengaluru
NIKE
Senior Cyber Security Analyst – Cis
Permanent · Bengaluru
By
AFP-Relaxnews
Published
Jun 29, 2018
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Does the beauty industry need to become more transparent with consumers?

By
AFP-Relaxnews
Published
Jun 29, 2018

More than 40% of beauty consumers feel that they do not get enough information from brands about ingredient safety, a new report has found.

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The results come from the 2018 FIT Transparency Perception Assessment Survey, a global study carried out by students on the Fashion Institute of Technology's Master of Professional Studies program in Cosmetics and Fragrance Marketing and Management (CFMM) program as part of their Capstone Research Presentation. According to the survey, empowered consumers are increasingly demanding more transparency from the beauty industry.

The survey, which involved 1,800 respondents, found that 42% of shoppers do not feel companies inform them enough regarding the safety of ingredients, while 72% would like brands to explain what the ingredients in their products actually do. And more than 60% want brands to identify sources for ingredients.

The students also put the rise in the "clean beauty" trend partially down to this craving for transparency, stating: "The lack of clear information is impeding the path to purchase. Consumers are turning to naturals because they think green is clean." In response to the findings, the students proposed that companies use the clearBEAUTY app, which will "allow consumers to translate ingredient lists and to comparison shop in real time."

Transparency is a big buzzword in the beauty industry at the moment, and some brands have made moves to engage more directly with consumers on the issue. Last September, cosmetics giant Procter & Gamble, which owns Olay, Aussie, Herbal Essences and SK-II, promised to bring "all fragrance ingredients down to 0.01 percent" across its product portfolio in the US and Canada by the end of 2019.

For more information on the Capstone Research Presentation can be found on FIT's website.
 

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