DLF Promenade to hold 10-day shopping festival

By

Isabelle Crossley

Published
Dec 5, 2019

From December 6 to 15, DLF Promenade mall will hold a Box Park shopping festival to promote a range of fashion and lifestyle goods, ahead of the winter festive season with live music for shoppers.

DLF has organised a 10-day festival to drive footfall in its Promenade mall in the capital this month. As well as offering a wide range of fashion shopping options, the festival will also feature live music by the Nooran Sisters, B Praak, and Sunanda Sharma, among others, as well as live graffiti and refreshments for guests.

In order to strengthen its online ties, the mall is partnering with male influencers to create a 'League of Extraordinary Gentlemen', comprised of male online ambassadors who will promote the mall. The move aims to increase footfall in the mall by millennial men. 

The mall also recently offered a free hair styling workshop for men with Savio John Pereira. By providing offline-only experiences, Indian malls aim to encourage shoppers to shop in-store as online shopping continues to grow in the country.  

DLF Promenade mall first opened its doors in 2009 in Vasant Kunj, Delhi.

The mall boasts 4.6 lakh square feet of retail space and houses Indian and international brands including Tribe by Amrapali, Tanishq, Hush Puppies, Simon Carter, and Colorbar, among others.