DLF Promenade launches athleisure festival
DLF Promenade has launched an athleisure-themed shopping festival in Vasant Kunj, New Delhi to promote active wear brands for the summer season and boost footfall by offering interactive entertainment.
DLF Promenade launched athleisure festival ‘Pause: Play’ on May 27 and it will run until June 15, the mall announced on Facebook. During the event, shoppers will be able to avail significant discounts across athleisure brands in the mall and take part in free activities to promote sport and exercise.
The festival features a number of ‘phygital’ activities including daily pilates workout sessions and tutorials by instructor and trainer Vesna of Alta Celo. DLF Promenade has released workout videos by Vesna on its Facebook page and she also held an in-person exercise event in the mall on May 28. Pause: Play also features a number of interviews with influencers and entrepreneurs who share why they love athleisure.
Athleisure is a fast-growing product category in India, a trend which was further accelerated by the pandemic which caused a renewed interest in physical health and demand for casual, comfortable clothing. DLF Promenade, which houses over 400 Indian and international brands, has a wide selection of athleisure for men, women, and children which it is promoting with this shopping festival.
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