DLF Emporio relaunches Paul & Shark
The Italian sportswear brand Paul & Shark has relaunched its store in DLF Emporio’s mall in New Delhi with a new, modern interior.
On May 27, Paul & Shark relaunched its DLF Emporio store after having previously closed down in the mall. The store opened with an event that included “eminent guests from the fashion industry,” according to DLF’s social media. The brand joins DLF’s international selection of labels including Micheal Kors, Kate Spade, and Gucci.
The store relaunched with a new layout and storefront to highlight the brand’s spring/ summer collection. The store has a bright, white floor and glass walls with natural wood elements and a minimalistic design. The store reflects the brand’s clean simple aesthetic and houses both menswear and womenswear.
Paul & Shark began life as a sail-making business and first forayed into sportswear in 1976. The brand now retails in 73 countries worldwide and has over 280 flagship stores.
The brand retails in India with Reliance Brands which also has the licence for international luxury and bridge-to-luxury brands such as Thomas Pink, Kenneth Cole, and Steve Madden. Reliance Brands recently launched the denim brand Replay in India and aims to open four stores for the brand in the country this year.
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