Divine Solitaires enters e-commerce jewellery market in India

By

Maverick Martins

Published
Jan 14, 2020

The diamond jewellery business Divine Solitaires has forayed into the country’s online jewellery market with the launch of its e-commerce platform.
 

With the launch of its e-commerce platform, Divine Solitaires aims to widen its reach in India by delivering solitaires to customers across India in the comfort of their homes.
 
The company will sell a wide range of solitaire jewellery including rings, earrings, pendants, nose pins, oval bracelets, tennis bracelets, bangles, necklaces, and mangalsutras on its e-commerce platform.

Divine Solitaires claims to be the only online platform exclusively dedicated to selling solitaires. Going forward, it plans to expand its portfolio by introducing newer designs in various popular categories such as engagement rings, cocktail rings, and men’s collection.
 
Commenting on the launch, Jignesh Mehta founder of Divine Solitaires in a statement said: “At Divine Solitaires, we are constantly evolving to meet our customer requirements and making the experience of solitaire shopping hassle-free. Users will now be able to choose solitaires right from 0.10 carat to 2.99 carat in round, princess, oval and pear shapes. The colour range that we offer is from D to K and clarity from IF to SI, these parameters ensure that the diamond you purchase is the finest and the most beautiful asset that you could own.
 
“The Global Online Jewellery Market 2018-2022 report states that the global online jewellery will grow at a CAGR of 15.69% during the period 2018-2022, and we are positive that we will capture a fair share of the growth when it comes to solitaires," he added.
 
Divine Solitaires, the first solitaire brand in India, specialises in loose solitaires and solitaire jewellery. Since its establishment in 2006, the brand has partnered with 75 jewellers with 154 stores across 82 cities in India.