×
185
Fashion Jobs
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
OMREELS BIOSCOPE PVT LTD
Senior Executive Ecommerce
Permanent · MUMBAI
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, Batch & bi – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, HR/Finance & Payroll – Tech Ops
Permanent · Bengaluru
NIKE
Senior Cyber Security Analyst – Cis
Permanent · Bengaluru
Published
Jan 13, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Divas Mantra survey sees 64% women choose silver jewellery over gold for weddings

Published
Jan 13, 2022

Jewellery brand Divas Mantra’s new survey found that 64% of Indian women would choose silver jewellery over gold for weddings, as younger customers especially embrace the precious metal. 

Divas Mantra specialises in traditional style silver jewellery - Divas Mantra- Facebook


The brand recently carried a survey of over 5,000 respondents titled ‘Silver is the New Gold’ with the aim of understanding the evolving preferences of Indian consumers in various locations and age brackets, it announced in a press release on Wednesday. Divas Mantra’s survey found that silver jewellery is not just increasing in popularity as an option for wearing on special occasions, it is also increasing in popularity as a means on investment.  
 
“We started Divas Mantra with an aim to make extravagant and trending jewellery designs affordable and available for everyone to wear,” said Divas Mantra’s COO and co-founder Harini Prabakar in a press release. “With so many evolving designs and surging gold prices, it was often difficult for younger generations to buy popular jewellery pieces. Through silver as a choice of metal for our line, we have been able to achieve elaborate designs and craftsmanship that was only seen in gold jewellery so far. The intention behind the ‘Silver is the New Gold’ survey was to understand the shift of consumerism towards silver jewellery from gold.”

Divas Mantra was inspired to conduct the survey after witnessing a significant rise in proportional silver jewellery sales in the past couple of years, especially with younger customers, according to Prabakar. For investment purposes, the most popular option is gold plated silver jewellery, according to the survey. Of the respondents, 73% currently invest in some form of a precious metal jewellery, as compared to coins or artefacts.
 
Reasons cited for why over half of surveyed women preferred silver jewellery to wear to large functions were design, variety, and affordability. Cities where demand for silver jewellery was highest included Kolkata (83%), Chennai (79%), and Hyderabad (78%), according to the survey. 
 
The survey’s respondents came from cities including including Chennai, Bengaluru, Hyderabad, Kolkata, Mumbai, and New Delhi, according to the brand. While 49% of respondents constituted millennials, 40% were Gen-Z and 52% were working professionals.

Copyright © 2022 FashionNetwork.com All rights reserved.