Divalicious to bring bridal fashion fest to Dubai and Mumbai this spring

By

Isabelle Crossley

Published
Dec 31, 2019

International fashion and lifestyle exhibition, Divalicious, will return to both Dubai and Mumbai this spring, to promote a range of Indian womenswear brands for the spring wedding season.

 
Divalicious will return to Dubai for a shopping festival from January 24 to 25 at the Godolphin Ballroom at the Jumeirah Emirates Towers Hotel, the event announced on Facebook. The fashion exhibition will bring a range of Indian brands to Dubai ahead of the spring wedding season and will be presented by jewellery brand, Tyaani, which is created by Karan Johar. 
 
Other brands scheduled to participate include jewellery and accessories brands Legacy Fine Jewellery, Joey & Pooh, Jewelden by Ananya, Gumaash Creations, J Creation, Cinderella Footwear, and Sole Affair. Womenswear brands including Agan- Beautiful You, Nita Shah, Lasha, and Smaya by Tanu Chowdhary Jain, among others, will present a range of traditional occasion wear and fusion wear designs. 

The event will then hold a spring edition in India at Mumbai’s Palace Hall in NSCI Worli on February 19, to showcase the latest collections by over 55 brands. Product categories at the free business-to-customer event will include traditional wear, fusion wear, jewellery, handbags, footwear, homewares, and accessories. 
 
Vanitaa Bhatia founded fashion events business, Divalicious, in 2011 and has worked with designers including Anita Dongre, Neeta Lulla, JJ Vallaya, Payal Singhal, and Anju Modi, among others.

Bhatia has taken her fashion event to a number of international locations including Dubai, Nairobi, London, Hong Kong, and Jakarta, as well as Indian metros Mumbai, Bengaluru, and Ahmedabad. The business won the Best Lifestyle Show award at Dubai’s Masala Awards in both 2016 and 2017.