Published
Jan 10, 2023
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Divalicious to bring Indian fashion to Kenya

Published
Jan 10, 2023

This May, business-to-customer fashion fair Divalicious will bring traditional Indian fashion to Kenya for an event in Nairobi which will promote womenswear brands to enable them to reach new customers in the country.

Divalicious focuses on brands in the bridge-to-luxury segment of the market - Divalicious- Facebook


Divalicious will run at the Trademark Hotel Village Market from May 20 to 21, the event organisers announced on Facebook. The shopping fair will feature product categories including Indian traditional wear, ethnic wear, occasion wear, and fusion wear as well as jewellery, fashion accessories, décor, and gift items among others. 
 
The shopping fair aims to cater to the large Indian and South Asian community in Nairobi as well as shoppers looking for something different. The event will give participating brands a platform from which to connect with new customer demographics and even local retailers. Bridal looks for the upcoming wedding season will also feature. 

Divalicious launched its Mumbai edition on January 10 at the Four Seasons Hotel in Worli, the event organisers announced on Facebook. The fashion fair’s next destination is Dubai, where it will take place from January 14 to 15 at the Swissotel Al Murooj. February will see the shopping fair take place at Ahmedabad’s Hyatt Vastrapur on the third of the month. 

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