Divalicious fashion exhibition brings Indian designers to Dubai

A number of Indian fashion brands will participate in the upcoming Dubai edition of the Divalicious fashion and lifestyle exhibition. Pernia Qureshi will bring all of her product lines along with Manish Malhotra, MXS by Monisha Jaising, and Shweta Bachchan Nanda.


Divalicious will bring Manish Malhotra and Pernia Qureshi’s brands to Dubai this weekend - Divalicious- Facebook

From April 20 to 21, Divalicious will host a business to customer fashion exhibition at the Roda Al Murooj hotel in Downtown Dubai. Pernia Qureshi will be launching new lines from her eponymous brand as part of the event and Manish Malhotra will launch his makeup collection. A total of 50 exhibitors will take part and product categories will include clothing, accessories, gift items, home décor, and cosmetics. 

“Fashionistas can expect pretty, wearable spring/summer fashion at great prices,” Qureshi told the Khaleej Times. “We have a vast variety from contemporary wear to ethnic silhouettes, fusion clothing, kids wear, jewellery and shoes. The Pernia Qureshi Brands umbrella has something for everyone."

The Divalicious fashion and lifestyle exhibition is currently in the middle of its 2019 world tour. Starting off with an event in Dubai in January and Mumbai in February, the event will follow up its upcoming Dubai show with events in Nairobi, Kenya; Mumbai, Bengaluru; Ahmedabad; Jakarta, Indonesia; Hong Kong and Dubai. 

The Divalicious fashion and lifestyle exhibition was launched in 2011 by Vanitaa Bhatia and plans to open an e-commerce store. The business has won Masala Awards in Dubai in 2016 and 2017 and has been nominated for Best Fashion Event in Nairobi at the Asian Weekly Awards in 2016 and 2017. 

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