Divaa by Orra opens its first showroom in Mumbai

By

Maverick Martins

Published
Dec 31, 2021

Divaa, a diamond jewellery brand by Orra has opened its first showroom at the Palladium Mall in Lower Parel, Mumbai which will cater to the demand of man-made and lab-grown diamonds.

The brand plans to further strengthen its presence by launching new stores along with an exclusive website next year.

Commenting on the launch, Dipu Mehta, managing director CEO at Orra Fine Jewellery in a statement said, “These are exciting times. We have been seeing a surge in demand in the U.S. for lab-grown diamond jewellery, especially with the younger consumer. And we are seeing this interest in India too now."

"Divaa fits perfectly into the architecture of the brand Orra as Orra is focused on the higher ticket size diamond jewellery segment with bridal jewellery while Divaa will be our special offering for the young, fashion seeking audience with lab-grown diamond jewellery,” Mehta added.

Orra is one of India’s leading jewellery brands with 44 retail stores in India and sells online through its website.