Disrupt gets fresh funding, to invest in retail expansion
Rannvijay Singha’s Mumbai-based fashion brand Disrupt has raised an undisclosed amount from a host of investors including Fynd co-founders Harsh Shah and Farooq Adam.
The other investors are Ambi Parameswaran, former CEO of FCB Ulka; Mumbai-based micro VC firm First Cheque and Anil Gelra, co-founder of SnapMint.
Disrupt will be using the funds in strategic collaborations, research and development, executive appointments, talent acquisition, and offline retail expansion.
Commenting on the investment, Singha in a statement said, “As a company, we are showcasing how powerful influencer led marketing can be when talent with the benefit of experience, perspective and relationships are combined with the massive scale offered by the home-grown retail ecosystem. Having the financial support from our various investors and domain expertise of an established core team will help us execute our vision even more rapidly and broadly.”
Shakeef Khan, CEO and co-founder, Disrupt added, “With our unique understanding of influencer economy and our lead investor’s expertise in retail and omnichannel, we are excited to build a unique clutter breaker category, an ecosystem of omnichannel powered influencer led fast fashion, which will be the first of its kind in India."
The clothing label Disrupt caters to both men and women and specialises in casual wear. The brand currently sells through a dedicated e-commerce store as well as on the major multi-brand online marketplaces.
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