Disney India launches its e-commerce marketplace ‘Shop Disney’
The American media giant Disney has entered the Indian e-commerce space with the launch of its marketplace ‘Shop Disney’ in the country.
The company will offer a variety of Disney, Pixar, Marvel, and Star Wars products from authorized international and domestic licensees on its websites and will include over 3,000 items across categories, including fashion, apparel, accessories, and more.
Disney is betting big on the kid’s category for growth in the Indian market and expects the popularity of its characters to drive big footfall to its e-commerce marketplace.
Commenting on the India launch, Sanjeet Mehta, executive director and head of consumer products at Disney India, in a statement said: “With Shop Disney, our endevour is to bring genuine Disney licensed products inspired by our stories and characters to every household in the country. Shop Disney will extend the magic of Disney and be a truly immersive experience for kids and families wherever and whenever they want.”
Shop Disney will deliver to more than 500 cities across India and also offer Disney-designed shipping boxes to attract customers. The company plans to further expand its product portfolio and delivery network in the coming year.
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