Published
Dec 1, 2022
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Direct-to-consumer brand Juicy Chemistry ventures into colour cosmetics

Published
Dec 1, 2022

Direct-to-consumer skin and hair care brand Juicy Chemistry has expanded its product range with the launch of its new colour cosmetics brand called ‘Color Chemistry’.


Direct-to-consumer brand Juicy Chemistry ventures into colour cosmetics - Juicy Chemistry


The brand will be launching organic cosmetics products in phases across categories like foundations, baked compacts, concealers, lip & cheek tints, lip glosses, kajals, lipsticks and eyeshadows among others.

Commenting on the launch, Pritesh Asher, co-founder of Juicy Chemistry in a statement said, “Color Chemistry's single point focus was not just on efficacy but to focus equally on formulations that ensure that your skin health is not compromised while you go about doing your everyday makeup routine. Color chemistry is our effort to make the world of makeup more natural and less made-up.”

Megha Asher, chief operating officer at Juicy Chemistry added, “The initial launch will feature foundations in 20 shades, eight baked compacts, eight concealers, six lip and cheek tints, 12 lipsticks, three lip glosses, five kajals, and three eyeshadow quads. In the second phase, we will be expanding the categories with 16 lip crayons, primer, eye mascara, setting powders, blush, highlighter, and hair mascara.”

Juicy Chemistry is backed by Belgium investment firm Verlinvest currently has five standalone stores and planning to add 20 additional standalone stores and kiosks in the next two quarters. It is also available online and retail outlets across the country.

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