×
781
Fashion Jobs
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Production Merchandiser Manager/Head - Garments Manufacturing
Permanent · National Capital Region
SHAHI
General Manager-Corporate Communications
Permanent · Bengaluru
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Thanjavur
Permanent · Thanjavur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Karjat
Permanent · Karjat
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Darjeeling
Permanent · Darjeeling
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Ankleshwar
Permanent · Ankleshwar
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Pali
Permanent · Pali
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kurseong
Permanent · Kurseong
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kumbakonam
Permanent · Kumbakonam
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dausa
Permanent · Dausa
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Siana
Permanent · Siyana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupur
Permanent · Tiruppur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kashipur
Permanent · Kashipur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dibrugarh
Permanent · Dibrugarh
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Aurangabad
Permanent · Aurangabad
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Palitana
Permanent · Palitana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Rajgir
Permanent · Rajgir
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Gandhidham
Permanent · Gandhidham
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupati
Permanent · Tirupati
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Lonavala
Permanent · Lonavala
Translated by
Nicola Mira
Published
Feb 21, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dior and Nike in collaboration rumour after Instagram post

Translated by
Nicola Mira
Published
Feb 21, 2017

The recent collaboration between Louis Vuitton and streetwear label Supreme was a hot item on social media, having been floated, initially as a rumour, after Creative Director Kim Jones published on Instagram a picture of the Supreme logo affixed over the French label's monogram - an image which he soon removed from his account. Mistake or conscious decision? This week-end, it was the turn of Kris Van Assche, Creative Director for menswear at Dior, who published on Instagram a visual featuring Dior's name together with the Nike swoosh, before he too removed it. Both cases are indicative of a new communication style, as well as of the increasingly strong link between luxury fashion and sport.



The image first published and then removed by Kris Van Assche on Instagram - Instagram


The Belgian designer captioned the image, created by graphic artist Hey Reilly, with the slogan 'Just Do Dior', echoing Nike's well-known 'Just Do It'. It was enough to spark a reaction from a vast number of aficionados of both labels, pleading with them to create a joint capsule collection. The collaboration is a mere hypothesis, and will probably remain a simple, ironic visual suggestion posted online, but it does not seem so incongruous given how blurred the borders between luxury fashion and sport have become.

Also, the post is an example of social media's ever more crucial role in brand communications, as they are increasingly used by labels to officially broadcast news, appointments for example, such as that of Tom Pecheux as Creative Director of Yves Saint Laurent Beauté.

It is also worth noting that Kris Van Assche is no stranger to sportswear, having collaborated in 2015 with Adidas on the Ultra Boost shoe. As for Nike, it has already produced collaborations with designers Riccardo Tisci, formerly with Givenchy, and Olivier Rousteing of Balmain.

Further proof of the ever-closer link between the fashion and sportswear world is the fact that many top models are now starring both for couture labels and sports brands, such as Bella Hadid, a new entry at Nike in autumn 2016, who also shows for Dior.

Copyright © 2022 FashionNetwork.com All rights reserved.