Diljit Dosanjh to endorse sportswear brand Fila in India
Italian sportswear brand Fila has named actor and singer Diljit Dosanjh as its brand ambassador for the Indian market.
Dosanjh will start his association with the brand in a campaign promoting the brand’s newly launched Motorsport collection that includes apparel and footwear.
With this association, Fila expects to make strengthen its presence in the Indian market and banking on the actor’s popularity among the youth to drive sales in the coming months.
Commenting on the association, Rohan Batra, managing director Cravatex Brands Limited, which has an exclusive license for the Brand Fila in India in a statement said: “We are extremely delighted to have Diljit Dosanjh as the face of the brand in India. Diljit has effortlessly blended streetwear and culture and continues to be a massive influence on the youth of India.”
“His approach matches the philosophy of Fila, which caters to the everyday lifestyle of young consumers, who are ambitious while being effortlessly fashionable. We could not have asked for a better association than Diljit, whose style statement is authentic,” he added.
Fila’s newly launched Motorsport collection has been priced at Rs 3000 ($41) onwards and will be available at Fila exclusive stores, large format stores, and e-commerce partners across India.
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