Digitas India to promote apparel brand Celio digitally

By

Isabelle Crossley

Published
Mar 8, 2022

Apparel brand Celio Future Fashion has appointed Digitas India as its agency of record to build the brand on digital through online communications and media to reach more shoppers in India. 

Following a multi-agency pitch, Celio awarded its digital communications mandate to Digitas India and charged the agency with helping the brand to strengthen its hold on the Indian market. “With the transition to the new normal on its way, internationally acclaimed French menswear brand Celio, renowned for its avant-garde and sartorial fashion trends for men has to be the first stop for every au courant man,” said Celio Future Fashion Limited’s marketing manager Suparna Bose, Exchange 4 Media reported. 
 
“With digital led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers,” said Bose. “The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”

“As the second largest e-commerce category in India, fashion retail is a highly competitive category,” said Digitas India’s COO Sonia Khurana. “To thrive in this context means threading consumer engagement, innovation, and commerce together and we hope to do just that for Celio. We are very excited to partner with Suparna and her team to grow the brand and its community of customers.”