Diesel has named Bollywood actor Aditya Roy Kapur as its first celebrity ambassador for watches in the Indian market. The actor will feature in Diesel’s latest Holiday 2019 campaign.
 

With its association with the actor, Diesel is looking to strengthen its market position and connect with millennials for future growth in the country.
 
Diesel is confident that Aditya’s popularity will help drive sales of its newly launched collections which will be promoted through the Holiday 2019 campaign in India.

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“Aditya’s young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. By bringing him on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll,” Diesel said in a statement.
 
Talking about the association, Aditya Roy Kapur added, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”
 
Diesel’s new collection of watches will be available on the company’s website as well as in select department stores and at Diesel stores in India.