×
142
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
By
AFP-Relaxnews
Published
Feb 12, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel Fashion Week pop-up pokes fun at knock-off artists

By
AFP-Relaxnews
Published
Feb 12, 2018

Diesel is ditching the catwalk to masquerade as knock-off merchants this Fashion Week, purporting to be a New York fake goods store only to flog customers the real thing.

Diesel


It's a clever gimmick for the 40-year-old Italian label, which is using the fall/winter 2018 edition of New York's twice-yearly style fest to open a pop-up shop on Canal Street in Chinatown, the heart of knock-off city in the US financial capital.

Sweatshirts and T-shirts are stamped "Deisel" -- making the ruse believable. Hoodies cost $60, jeans $70 -- again believably fake. Except these clothes are limited-range, designer goods.

"We have so many counterfeit products all over the world I thought, 'Why can't we play with this problem that we have?'" Diesel founder Renzo Rosso told AFP, saying he believes that more than a million counterfeit Diesel goods are sold annually around the world.

"We created a fake product, a fake name, and we came to the counterfeit district."

The store opened under the radar last week and hundreds of customers have already browsed and purchased, with most of the initial buyers blissfully unaware that the joke's on them.

"People come and they think it is a fake product. When they discover it's not a fake product, they can sell it for three or four times the value!" said Rosso, 62.

Given the queue to get in, it's paying off. The store is scheduled to close on Monday, possibly even earlier if it runs out of stock.

Otherwise, customers can go down the street to buy fake Louis Vuitton bags or imitation Rolex watches.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.