Diamond brand Orra launches largest India store to date in Andheri, Mumbai
Diamond jewellery brand Orra has opened its largest jewellery store in India to date in Andheri West, Mumbai.
Orra’s new store measures 5,500 square feet and houses the brand’s full selection of jewellery including its bridal and men’s and women’s platinum lines, the brand announced in a press release on February 3. The store also retails the brand’s patented 73-faceted ‘Crown Star’ diamond as well as lightweight jewellery for daily wear.
“It gives me great pride and joy to announce the launch of India’s largest Orra showroom in Mumbai at Andheri, West,” said Orra’s managing director Dipu Mehta at the launch. “As always, we strive to provide our esteemed clientele with the best shopping experience. Our brand-new outlet takes our store count to 11 in Mumbai and 58 in India. Mumbai has been a key market for ORRA and with this launch, we aim to strengthen our brand presence and craft a lasting shopping experience for our customers. This collection at the store is thoughtfully curated keeping in mind the overall demand for diamond bridal jewellery and the evolving tastes and choices of our customers.”
The store features two dedicated ‘bridal zones’ where brides-to-be can choose their diamond jewellery assisted by a team of shop-staff. Orra’s bridal line features both diamond and coloured stone jewellery in 14 carat yellow gold.
The store also features seating areas within a contemporary style interior. Along with its India stores, the brand also has ‘design centres’ in Tokyo, Hong Kong, Antwerp, and New York.
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