Dia Mirza invests in Greendigo Organic Clothing
Actor Dia Mirza has invested an undisclosed amount in sustainable children’s wear brand Greendigo Organic Clothing. The actor will also be the face of the brand in the country.
The brand in banking on the popularity of Mirza to help widen its customer base and increase its market share in the organic clothing segment.
With this partnership, Greendigo hopes to create awareness about the harmful effects of toxic chemicals that are found in conventional baby clothing.
Commenting on the partnership with Mirza, Barkha Bhatnagar Das, co-founder of Greendigo in a statement said, “We’re thrilled to have Dia on board in a multi-pronged capacity. We have a clear and focused vision, which is to make organic kids clothing a norm rather than an exception. With someone as relatable and honest as Dia, we have no doubt that our message will hit home.”
Commenting on her association with the brand, Dia Mirza said, “What I love most about Greendigo is the fact that it speaks to the parent and planetarian in me. As a mom to a year-old baby boy, I’ve become deeply protective of all nature’s creations. Hence, supporting a brand that safeguards the well-being of all forms of life, couldn’t make me happier.”
Launched in 2019 by Meghna Kishore and Barkha Bhatnagar Das in Mumbai, Greendigo Organic Clothing produces children’s wear made from 100 percent certified organic cotton. The brand retails from its dedicated e-commerce store.
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