Published
Oct 10, 2022
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Dia Mirza-backed Beco launches new 94% plastic-free home care packaging solutions

Published
Oct 10, 2022

Beco has launched new 94% plastic-free home care packaging solutions for a number of its products. The sustainable home and personal care brand, backed by Bollywood celebrity Dia Mirza, aims to bring Tetra-Pak solutions into new industries.   

Beco's new sustainable packaging - Beco


As part of its work towards promoting sustainability in India, Beco has launched a 94% plastic-free packaging solution. Only the lid and the leakage-proof lining of the new packaging contain plastic, the business announced in a press release. 
 
“The singular focus of our approach at Beco has been on finding ways to reduce the plastic use, and thereby eliminate the destructive impact of single use plastics,” said Beco’s co-founder Aditya Ruia in a press release. “While plastic bottles and plastic pouches take as many as 450 years to decompose, our Tetra-Pak solution takes only five years. In our estimate, if 3 million households were to replace even one plastic bottle with the Tetra-Pak, the carbon emissions could be reduced by 50% - that is 165 million grams of carbon (as opposed to 333 million grams of carbon) over the product life cycle.”

Beco retails 100% natural, plastic and chemical-free consumer goods in categories including personal care and kitchen care among others. The direct-to-customer brand’s name stands for ‘Be Eco’. 
 
“Our mission is to make sustainability convenient for the Indian consumers by providing them with innovative alternatives for daily use products, and our Tetra-Pak refill is one such step in our effort to render India a plastic free nation,” said Ruia. 
 
Aditya Ruia, Akshay Varma, and Anuj Ruia launched Beco in 2019 with the aim of addressing the problem of environmental degradation in India caused by packaged consumer goods. The business recently raised $3 million in its Series A funding round which was led by Rukam Capital and has received investments from Bollywood celebrity Dia Mirza. 
 
 

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