Dhora to launch men's jewellery line
Jewellery brand Dhora will launch its first line of men’s jewellery. The label also recently launched its latest women’s collection with an intimately shot fashion film.
‘Dhora Men’ is “coming soon,” Dhora announced on Facebook, teasing just one item, a gold-plated earring shaped like a tiny ear. The brand, known for its sculptural designs which play with symbolism, will soon unveil its first offerings for a male audience. As men’s jewellery is a swiftly growing product category in Indian fashion and other brands such as Misho have recently stepped into men’s jewellery, the move appears timely.
Dhora also recently launched its latest women’s jewellery collection titled ‘Sukoon’ with a fashion film to showcase its eclectic designs with motifs including skulls, moons, and elephants. The collection was manufactured using surplus materials from other production houses and mixes upcycled metal with traditional jewellery making techniques including Kundan, Meena, and Polki.
Dhora retails its range of jewellery through its dedicated e-commerce store and its concept store ‘Teatro Dhora’ in Mumbai’s Pali Hill district. The brand also has a presence in multi-brand boutiques including Ogaan and Nimai in Delhi, Collage in Bengaluru, People Tree in Goa, Clove and Atosa in Mumbai, and Story of India in Ahmedabad among others.
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