×
142
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
By
Reuters
Published
Feb 19, 2014
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Designer to the stars Fausto Puglisi aims out of this world

By
Reuters
Published
Feb 19, 2014

MILAN - Italy - Fausto Puglisi's elaborately embroidered dresses have been worn by Madonna and will be featured alongside titans of Italian fashion at London's Victoria & Albert museum this year, but his ambitions for his young brand are as grand as his designs.

Puglisi got his big break in 2010 when Dolce & Gabbana invited him to sell his clothes in their shop in Milan, and he opened his first monobrand store in Rome last year.

Now he wants to distribute his bejewelled bodices, printed blouses and flared skirts all over the world.

"I want to be huge. I want to be on Mars," the tattooed 37 year-old told Reuters as he waited for delivery of his autumn-winter collection ahead of his second catwalk show in Milan after a 2013 debut at the city's biannual women's fashion week.


Fausto Puglisi

Born in Sicily, Puglisi went to New York aged 18 and worked as a waiter before he met stylists Patti Wilson and Arianne Phillips, who introduced their clients Whitney Houston and Madonna to a capsule collection he had made in Italy.

When Madonna chose to wear Puglisi, fellow Sicilian designer Domenico Dolce and his partner Stefano Gabbana took notice.

"Puglisi is a typical Sicilian name...it's like Smith in London," Puglisi chuckled. "Domenico Dolce kept asking: who is this Puglisi?"

Being chosen by the Milan-based duo to appear at a star-studded showcase for new designers eventually provided Puglisi with the two essentials for any fledgling fashion business: publicity and investment.

"The great thing about this project is that they really supported all the designers by buying the collection," Puglisi said. "It's not just visibility, it's money as well...to make beauty you need money."

Proud of his Italian roots, Puglisi says Italian fashion buyers supported him from the beginning. But he bemoans the lack of organised promotion for an industry which Italy's national chamber of fashion estimates will earn 65 billion euros (53.26 billion pounds) in 2014.

"It's insane that in Italy we still don't have a museum of fashion. We had to wait for the V&A (London's Victoria & Albert Museum) to do the glamour of Italian fashion and here what we do? Nothing."

INDEPENDENT

The search for funds has led many fashion brands to sell stakes to private equity firms or industrial groups.

Among the other names on show at "The Glamour of Italian Fashion" at the V&A from April 5, Gianfranco Ferre and Valentino have been bought by Dubai and Qatari investors respectively, while Gucci and Fendi are owned by French luxury groups Kering and LVMH respectively.

The brand founded by Gianni Versace, whom Puglisi describes as his "maestro", is selling a minority stake.

But Puglisi has no current plans to accept outside investment that would oblige him to give up some control of the business, which he estimates will make a profit of 10 million euros (8.1 million pounds) in 2014.

"There are many people that would like to invest and at the moment I am just listening. I want to be independent."

This independence extends beyond creative control.

"I supervise everything. It's very important to have a creative vision, but also an entrepreneurial vision," Puglisi said. "I'm the first one to say: What's going on with the clothes? What's the bestseller? What do women want?"

As well as his namesake brand, Puglisi is creative director for French label Emanuel Ungaro, which floundered after its founding designer retired in 2004 and horrified fashionistas by hiring Lindsay Lohan as an artistic adviser in 2010.

"Fausto is (my) son, but Ungaro is a challenge," said Puglisi, who presented his first collection in March last year for Ungaro, after it signed a licence agreement with Italy's Aeffe Group as part of a bid to revive the label.

"In only one year Ungaro is at Harrod's, Selfridges, Barneys, Saks....the best shops in the world. I started with Aeffe Group to rebuild this brand and for me it's still nothing because I want to create a monster and I will do that."

© Thomson Reuters 2022 All rights reserved.