Designer Shubhika Sharma to host meet-and-greet in Pernia's Pop-Up Shop, London

By

Isabelle Crossley

Published
Jun 24, 2022

Designer Shubhika Sharma will hold a meet-and-greet event alongside a pop-up store for her brand Papa Don’t Preach by Shubhika at multi-brand boutique Pernia’s Pop-Up Studio in London, UK from July 1 to 3. 

Pernia’s Pop-Up Shop’s brick-and-mortar boutique chain Pernia’s Pop-Up Studio will bring Sharma to the UK for an interactive shopping event, the business announced on Facebook. Sharma will also showcase her brand’s latest womenswear collection ‘Nazar Na Lage’ which is inspired by the concept of the ‘evil eye’ and mixes bold cuts with bright colours and opulent embellishments. The collection encapsulates the brand’s take on Gen Z maximalism and traditional femininity with pastels, 3D adornments, cut-outs, and layering. 

London shoppers will be able to browse the collection in person at the pop-up and speak with Sharma herself about her inspirations for the collection. Shoppers will also be able to glean styling tips from the designer herself. 

Shubhika Sharma launched Papa Don’t Preach in 2010 and the business is based in Mumbai. The brand retails from a range of multi-brand boutiques across India as well as its Mumbai flagship store and dedicated e-commerce site. 

Pernia’s Pop-Up Shop was launched by designer and entrepreneur Pernia Qureshi and is now owned by Purple Style Labs. After initially launching as an online store, the brand is now expanding with an omni-channel strategy.