Designer Sanjana Jon partners with CISSA to promote Balaramapuram's handloom
Fashion designer Sanjana Jon has partnered with the Centre for Innovation in Science and Social Action to promote handloom textiles from Balaramapuram and create employment opportunities for weavers.
In order to boost the income of Balaramapuram’s handloom weavers and preserve the traditional craft, Jon has partnered with CISSA to connect with weaving communities in the area, the Times of India reported. Jon will help the craftspeople to develop ways of modernising their products to enable them to reach a wider customer base.
“It is high time the Balaramapuram industry with all its ethnicity comes out from the shackles of conventional wisdom,” Jon told the Times of India. “Balaramapuram handlooms, sarees, and other fabric materials need radiant reshaping that will catch the attention of the international fashion world.”
CISSA has also partnered with the National Bank for Agriculture and Rural Development to form a producer business with approximately 500 weavers who work from their homes.
“Our association with Sanjana Jon is poised to take the weavers of Balaramapuram to newer heights,” said CISSA’s general secretary, C Suresh Kumar.
The initiative is designed to be in line with the Union Government’s campaign to increase domestic production of numerous product categories including textiles under its ‘Make in India’ and ‘Vocal for Local’ campaigns.
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