Designer Kunal Anil Tanna collaborates with Alaya by Stage 3
Menswear designer Kunal Anil Tanna has collaborated with premium fashion clothing brand Alaya by Stage 3, to create an affordable men’s clothing line.
The capsule collection consists of traditional Indian menswear like achkans, bandhgalas, kurtas, aligarhis, and straight pants.
Commenting on the collaboration, Sanchit Baweja, co-founder of Alaya by Stage 3, in a statement said: “It has been a brilliant experience working with Kunal and we had a lot of fun together building the collection. He has a great eye for detail and fabrics. Despite the pandemic and the constraints of having to do everything virtually, both teams worked together relentlessly to bring a long-envisioned collaboration to life.”
Kunal Anil Tanna added: “It is imperative to cater to the aspirational needs of fashion consumers, especially in the current times. Since its inception, the association was meant to be in sync, because of the mutual intention to make couture accessible and affordable to everyone. Also, the team at Alaya were very accommodating and resourceful, which made the design process an enthusiastic one.”
Sabena Puri, Sanchit Baweja, and Rina Dhaka founded Stage 3 in Delhi as a fashion rental service in 2016. Alaya by Stage 3 acts as the business’ commerce model.
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