India’s leading bespoke menswear brand Arjun Kilachand has opened a new flagship store in the city of Mumbai.

 

The store is located in the heritage Art Deco building at Nariman Point and will house the latest collections from the brand.

Commenting on his new store, designer Arjun Kilachand in a statement said, “This unique flagship experiential store complements my brand's DNA in totality. For instance, the monotone palette hue scheme and material palette is artfully derived from the brand logo and colours. We created a navy-blue façade with a rose gold logo spanning across it, and then proceeded to use copper metal throughout the space to resonate with the rose gold colour scheme of the brand.”

“I enjoyed creating interesting pieces of furniture and cladding that were not only a representation of the brand, but also depictive of my own personal aesthetic. For example, we clad an entire area of the store in jute pillows inspired by the Indian jute textile work. We further created furniture out of the same jute to really make visitors experience unique moments as they walk through the space,” he added.

The Mumbai-based designer Arjun Kilachand has an e-commerce store and retails through multi-brand retailers, including Aza and Carma, among others.