Published
Oct 14, 2019
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Designer Julie Shah opens first flagship store, unveils new collection

Published
Oct 14, 2019

​Designer Julie Shah has opened her first exclusive brand outlet, named ‘Julie,’ in the city of Mumbai. The designer also launched her new festive wear collection, ‘Gypsophilia,’ on the occasion.
 

Designer Julie Shah opens first flagship store - Julie Shah


The designer is now looking to service her clients directly through her flagship store and has plans to add more such stores in other cities.
 
The Julie store is located in south Mumbai at Marine Lines and will house the latest collections from the designer. It was inaugurated by Bollywood actress Vaani Kapoor.

Commenting on the store opening, Shah in a statement said, “The fashion line and the store are a reflection of my aesthetic and a depiction of my journey. This store is an amalgamation of my personality, a vision of timelessness and elegance turned to reality.”
 
Vaani Kapoor added, “I am delighted to be here this evening to mark Julie’s milestone of her flagship store opening. Diwali and festive dressing should be fun and I love the myriad pastel shades of the Gypsophila line and also the jewel tones for evenings out which I'm sporting."
 
Julie also retails from Aza Delhi, Pernia Pop Up stores across India and online stores like Ogaan, Agashe, Vesimi Dubai, and Anahita.

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