Design One kicks off festive fashion events
Design One launched its first fashion fair of the festive season in Mumbai featuring womenswear from across India. The luxury shopping event will also bring together brands from across the country at its upcoming Delhi event.
Design One launched its Mumbai festive shopping fair at the city’s Nehru Centre in Worli on September 29, the event organiser announced on its website. The event ran until September 30 and featured product categories including bridal wear, occasion wear, traditional wear, jewellery, accessories, footwear, gift items, and handbags among others.
The event will then travel to Delhi for a shopping fair at the city’s Taj Palace from November 14 to 15. The event will feature a similar product selection to its Mumbai edition with a number of more local brands thrown in to the mix. The majority of participating brands will be in the bridge to luxury segment of the market and Design One aims to attract a customer base of millennial premium shoppers.
Design One aims to give small luxury brands a platform from which to launch their collections and connect with new customers. The event is part of the annual fundraising activities of the Sahachari Foundation and the first edition took place in 2009.
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