Dermalogica celebrates 15 years in India with Neha Dhupia
International skincare brand Dermalogica joined forces with Bollywood celebrity, Neha Dhupia to celebrate 15 years retailing in the Indian market with an interactive event, the brand announced in a press release.
“At Dermalogica, we are committed to educating the consumer and skin therapist alike on the importance of skin care routines and personalisation,” said Unilever’s head of ProBeauty Brands Pushkaraj Shenai in a press release. “We’ve been working towards spreading the message of skin health, and achieving the milestone of 15 years in India is a momentous occasion for us. Here’s to the next 15.”
Dermalogica signed Neha Dhupia as its brand ambassador in 2021 and the actress has subsequently appeared in numerous campaigns for the label. The brand party was Dhupia’s first on-the-ground event with Dermalogica, according to the brand, and she led games including Skin Care Bingo and a Dermalogica Treasure Hunt.
“My love story with Dermalogica has lasted for over 15 years, even before the brand came to India,” said Dhupia in a press release. “I’m so proud and honoured to represent a brand I have used, recommended and believed in for so long. The team did a fantastic job putting this celebration together and I’m looking forward to the next one.”
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