×
304
Fashion Jobs
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
ALLEGIS GROUP
Opening For Sales Manager - Chennai & Kolkata
Permanent · Chennai
IDFC FIRST BANK
Opening For Area Sales Manager - Corporate Salary Mumbai
Permanent · Mumbai
TAKSHAKA INTERIORS
Req. Production Manager/Executive -Wood Furniture
Permanent · Gurugram
TATA AUTOCOMP
Opening For Production Head at Chinchwad Plant
Permanent · Pune
SKYNET OUTSOURCING SERVICES
Production Manager Api Industries-Bharuch,Ankelshwar Location
Permanent · Bharuch
THE BANYAN HR CONSULTS
Regional Sales Manager For Women's Wear Garments CO For Delhi & Ncr
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · National Capital Region
NIKE
Senior Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
RANDSTAD
Area Sales Manager
Permanent · Gurugram
3F INDUSTRIES
Technologist/Production Manager For Our Amino Acid Plant
Permanent · Chennai
3F INDUSTRIES
Chemical Technologist/Production Manager For Our (Cbg) Plant
Permanent · Chennai
NEWGEN
Sales Manager (South India)
Permanent · Chennai
JOBSGURU CONSULTANT
Production Manager Outsourcing - Mumbai
Permanent · Mumbai
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
DR LAL PATHLABS
Area Sales Manager : Corporate Sales l dr Lal Pathlabs
Permanent · National Capital Region
TIME TECHNOPLAST
Regional Manager
Permanent · National Capital Region
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Asst Manager - Production Planning (Apparel / Garment Background)
Permanent · Bengaluru
QWAZENT TALENT SOLUTIONS
Ivd Production Manager For a Leading Diagnostic Center in Hyderabad
Permanent · Hyderabad
UKB ELECTRONICS
Hiring For Production Manager(Harness) For Pune Plant
Permanent · Pune
Published
Jun 20, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Denim woes subside as US jeans market sales grow 4% in 2016

Published
Jun 20, 2017

Don’t call it a comeback. According to the NPD Group, the $13.5 billion US women’s and men’s jeans market grew 4% in 2016, adding further evidence that consumers are fatigued by athleisure.
 

Denim Première Vision


Reuters reported in March that athleisure sales are expected to grow at 5.2% in 2017, which is slower than the average 6.9% rate that it had grown in the previous five years.
 
In the denim world, US sales increased driven by women’s jeans that launched in 2016 and 2015 and accounted for 70% of the units sold in 2016. Women’s jeans that launched in 2013 or earlier represented 19% of the units sold in 2016, but were also responsible for over a third of the dollar losses for the year.

Men’s jeans that launched in 2013 or earlier had an adverse effect on the market, by representing 67% of the units sold in 2016, but it was also responsible for 69% of the dollar losses in 2016.
 
“Jeans are representative of retail as a whole – newness and innovation drives growth while the basics maintain volume,” said NPD Group Chief Industry Analyst Marshal Cohen. “Denim manufacturers and retailers are realising the importance of striking a balance between giving consumers the features they know and love, and introducing them to some new elements they didn’t know they needed.”
 
Cohen added that the manufacturers must add new product offerings to break consumers’ shopping habits and drive the market.
 
The market may be way ahead of Cohen in this regard. The 19th edition of the Denim Première Vision trade show in April debuted technological innovations and sustainable, ecological approaches to denim that build on Levi’s and Google’s connected jacket.

Copyright © 2023 FashionNetwork.com All rights reserved.