Deme by Gabriella collaborates with Paio on vegan footwear line

By

Isabelle Crossley

Published
Feb 4, 2021

Womenswear designer Gabriella Demetriades has partnered with PETA-approved vegan footwear brand Paio to launch a collection of heels and sandals online. 

 
The Deme x Paio collection recently launched on Paio’s dedicated e-commerce store with a wide range of casual and occasion style designs, Paio announced on Facebook. The collection features faux-snakeskin mules, slip-on sandals with ruched faux-leather straps, slip-on heels, contrast-heel mules, and flip flops, among other styles. 
 
The collection mixes Demetriades’ paired-down, glamorous aesthetic with Paio’s modern take on classic footwear. Demetriades models the shoes herself in the promotional campaign for the collection, wearing clothing by her brand, Deme by Gabriella. 

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In keeping with evolving consumer trends caused by the ‘new normal’, the line features an array of casual options designed to slip on, and off, with ease. Spring hues, including mint green and lilac, contrast with grey snakeskin and black options with brightly coloured designs featuring as well.  
 
Last year, Paio launched a collaborative collection with womenswear designer Payal Singhal. The brightly coloured, printed collection mixed Singhal’s signature whimsical floral designs with Paio’s ergonomically designed footwear. 
 
Along with its e-commerce store, Paio retails from a number of multi-brand online retailers as well as in multi-brand boutiques across India including Anantam, Ogaan, Ensemble, and Pernia’s Pop-Up Shop, among others.